Five young girls will become URBAN TIME’s newest faces in the search for the URBAN TIME ICON 09.

Each URBAN TIME ICONs must be between the ages of 15 – 22 years old, a model student who is active in school, a firm supporter of an advocacy/cause and must exude simplicity, confidence and elegance.  

Voting Process:

Photos of all the nominees will be present on the website, "http://www.urbantimeicon.com". Everyone on the website has equal chance of winning. Each nominee is responsible to campaign for herself, with or without the help of her school’s partner organization. Participating schools may vote for their favorite Urban Time Icon Nominee by voting in their respective schools or through the website, "http://www.urbantimeicon.com". Voting will be open from February 27, 2009 to March 24, 2009. Online voting will also be open to everyone on the website, "http://www.urbantimeicon.com".

Criteria for Judging:

40% of the total score will come from the votes gathered in schools as well as on the website.

60% of the total score will be determined by three (3) judges.

Their criteria for judging will be the following:

1. Beauty and elegance
2. Passion for her chosen advocacy
3. Personality and style

URBAN TIME ICONs

A total of five (5) girls with the highest total scores will be chosen to be the new faces of URBAN TIME and it’s brands (Lulu Castagnette, Marie Claire and Cherie Paris, among others).  

The five girls will be awarded and formally introduced to the press via a launching party at the Urban Time store in SM North Edsa Annex on March 25, 2009.

The URBAN TIME ICONs will become the brand ambassadors for the Urban Time brand, appearing in press releases, store collaterals and ads for the store and their respective brands.

The five Urban Time Icons will be assured of the following exposures:

1. Appointment as Official Urban Time Brand Ambassadors for one (1) year.
   
2. Fashion editorial in leading glossy magazines catering to the young market (e.g. Candy, Seventeen, Meg)
   
3. Photos to be displayed in all Urban Time boutiques
   
4. Photos and names to be included in all press releases and other marketing initiatives (e.g. broadsheets, glossies, TV and online)
   
5. Image and Fashion styling with leading fashion stylists
   
6. The winners will also receive the following prizes:
   
7. Cash Prize worth P 10,000
   
8. One pair of Melissa shoes
   
9. Watches from Urban Time